No matter how big your business, packaging will always be an important part of your company. Packaging shouldn’t be seen as an obstacle but rather a way to attract consumers and keep them coming back for more. Many consumers base their first impressions on a business through their packaging, so ensuring yours is up to standard is vital, especially in smaller businesses.
If you’re not considering your packaging, you’re potentially setting your business up for failure. How many times have you, or someone you know, purchased something purely because the packaging was nice? It’s something that many businesses don’t think about, but really should.
Your packaging is essentially your brand’s identity. Think about brands like Apple and Coca-Cola, they’re easily recognisable due to their packaging. By creating a clear and consistent brand image, consumers are more likely to be drawn to your company and return back to it. It’s also a great way to stand out from your competition as the rise of small businesses during lockdown has made it hard for many people to differentiate themselves in such an oversaturated market.
Packaging is your consumer’s first impression of the product, it’s the first interaction they will have with the item and it can make or break your business. You could be selling the highest quality item on the market, but if your packaging is bland and uninviting, no one will care about the product. In order to attract customers, you need to nail the first impression. An advantage that small businesses have over larger ones is that many people buy from smaller companies in the hopes of a more personalised and handmade feel. Using this to your advantage is an excellent way to propel your business to a wider audience.
Finally, the main purpose of packaging is to protect your product from damage. Ensuring your packaging prevents damage is vital, whether selling online or in stores as things can get damaged both in transit and on a store shelf. Think about a TV, for example, the components inside are packaged in such a way that it’s almost impossible for them to move around and get damaged. As a small business, damaged products could have a devastating impact on your company, so it’s important to package them correctly.
So, if you’re thinking about starting a small business, or already own one, think about the impact your packaging can make on both your products and company as a whole.